The 77th Independence Day of India will mark the finale of the Azaadi ka Amrit Mahotsav program. PM Modi suggested the ‘Meri Maati Mera Desh’ campaign giving true value to it is tagline `Mitti ko naman, veeron ka vandan.’ According to the campaign website, “the nationwide campaign will celebrate the achievements of the nation and Bravehearts.”

This campaign this year will promote ‘Jan Bhagidari’ by conducting different programs and events at village, Panchayat, Block, Urban Local Body, State and National levels. Prime Minister in his Mann Ki Baat Episode 103 said, “Under this, many programs will be organized across the country in the memory of our immortal martyrs. In memory of these luminaries, special inscriptions will also be installed in lakhs of village panchayats of the country. Under this campaign, ‘Amrit Kalash Yatra’ will also be organised across the country.”